The album received mixed reviews, and Brooks' fans responded with general confusion as to the purpose of the project. The album – and Brooks' promotion of it – received a lukewarm reception. To promote the album's release, Brooks appeared as Gaines in a television "mockumentary" for the VH1 series Behind the Music and as the musical guest on an episode of Saturday Night Live, which he hosted as himself. Although Brooks himself developed the Gaines character and backstory, he did not write any of the songs on the album. The project – a departure from Brooks' usual material – was intended to represent the "greatest hits" of Gaines' entire career, spanning several decades of supposed recordings. To create buzz for the project, Brooks took on the identity of Gaines in the October 1999 album Garth Brooks in … The Life of Chris Gaines, which was intended as a "pre-soundtrack" to the film. The Lamb was to have revolved around Chris Gaines, a fictional rock singer and his emotionally conflicted life as a musician in the public eye. In 1999, Brooks and his production company Red Strokes Entertainment, with Paramount Pictures, began to develop a movie in which Brooks would star. JSTOR ( August 2020) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This section needs additional citations for verification.
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